Centre for Social Impact
National thought leadership through strategic media
Reverb delivered a multi-year media strategy that amplified CSI’s major research and programs, resulting in more than 420 media placements and positioning the organisation as a leading voice in social impact research and education.
Services
PR strategy
Media management
Government relations
Stakeholder engagement
Crisis communications
Content production
The client: The Centre for Social Impact (CSI) is a national collaboration of four leading Australian universities – UNSW, UWA, Swinburne, and Flinders – focused on catalysing positive social change through transformational research, education, and leadership development. As the country’s largest provider of social impact education, CSI engages over 1,500 students annually and drives national conversations on social equity, philanthropy, and systems change.
Our work: Reverb was engaged to manage the media strategy and media relations for CSI’s most significant research and project launches. Our scope included high-profile initiatives across education equity, diversity in philanthropy, high-net-worth giving, the Amplify Social Impact data platform, and the national rollout of the Social Impact Leadership Australia (SILA) program. We also supported the establishment of a new CSI node at Flinders University and managed stakeholder communications around the organisation’s new CEO appointment and Federal Election advocacy.
Working in close partnership with research teams and program leads, Reverb developed tailored strategies for each campaign – crafting targeted media releases, refining messaging, and securing spokesperson opportunities that aligned with both national narratives and hyper-local contexts. This included engaging local and community media to reach regional and rural audiences, ensuring CSI’s impact stories resonated at every level.
The impact: In just 12 months, Reverb’s strategic communications delivered outstanding results: over 420 media placements and a potential reach of 322 million. Coverage spanned major national outlets including The Australian Financial Review, The Australian, ABC, The Guardian, Sydney Morning Herald, and news.com.au, alongside critical sector publications like Pro Bono News and Philanthropy Australia. Local and regional coverage amplified CSI’s reach across Australia. Our work positioned the Centre for Social Impact as a national thought leader, driving visibility and influence around Australia’s most pressing social challenges.