intelliflo
Thought leadership campaign with global impact
Reverb created a flagship whitepaper, hosted a high-level roundtable, and drove intelliflo’s most successful media campaign to date, boosting local brand presence and thought leadership.
Services
Comprehensive event and media strategy
Event coordination
Media management
Stakeholder engagement
Campaign development
Writing and editing
Digital and print design
The client: intelliflo is a global cloud-based technology solution used by more than 30,000 financial advisers across Australia, the UK and US.
Our work: intelliflo engaged Reverb to boost its presence in Australia and position it as a trusted thought leader in financial advice – a notoriously difficult space for new providers to gain traction. We produced a pioneering whitepaper about the future of advice, which would help forward-thinking advisers realign their businesses for growth and encourage policymakers to think bigger.
To compile the extensive content and position intelliflo at the heart of the conversation, Reverb organised and hosted a roundtable with experts in the advice, technology and accounting sectors. The three-hour discussion was attended by media and resulted in Reverb’s development of a comprehensive whitepaper on the future themes that will define advice – Advice, evolved: A new era in Australian financial advice. We wrote and designed the whitepaper, developed a full content strategy, and produced feature articles, op-eds, media releases, and visuals to support the campaign.
The impact: Reverb’s work resulted in intelliflo’s highest media coverage volume and was at launch was one of the most viewed pages on intelliflo’s website. Importantly, it positioned intelliflo as a leading and trusted voice in the Australian market among both advisers and the media, and the activation will now be rolled out in other global markets. The campaign led to qualified leads and an increased appetite from the local market for intelliflo’s thought leadership and insights.