Pathzero

Award-winning PR and brand positioning

Reverb led the award campaign that saw Pathzero win AFR’s Most Innovative Company and helped elevate its profile with institutional investors and national media.

Services

• PR and brand strategy 

• Content strategy

• Successful award campaign

• Writing and editing

• Digital and print design 

The client: Pathzero offers a network and reporting platform providing asset owners and fund managers with the ability to monitor and report on their carbon emissions in real time, empowering them to make informed investment decisions that align with sustainability commitments.

Our work: Reverb was engaged to showcase Pathzero’s unique and innovative work at a national level. We achieved this quickly by coordinating the entry and successful campaign for Pathzero to be crowed the Australian Financial Review’s Boss Most Innovative Company for 2024. The campaign involved every stage from strategising about how to best profile Pathzero’s platform and the writing of the application, using insights we had gathered in our early engagement with the company. 

In addition to taking home the ultimate AFR Boss prize, Pathzero won both the small organisation and financial services categories, again based on applications we had coordinated. 

The impact: Pathzero’s win catapulted the company into broader public recognition, with both asset owners and fund managers among the AFR’s readership. It resulted in new opportunities for Pathzero to engage with prospective future customers and further PR and media engagement.