Police Bank

Story-driven reporting to highlight community impact

Reverb developed a compelling annual report for Police Bank, showcasing its values and evolving role in the financial sector, with future content opportunities flowing from the success.

Services

• Investor strategy 

• Content development

• Interviews and case studies 

• Writing and editing

• Digital and print design 

The client: Police Bank is a member-owned mutual bank operating for more than 60 years. 

The work: Reverb was engaged by Police Bank to compile its annual report, showcasing the value the customer-owned institution offers its members and the community. The work involved executive-level strategising, interviews with multiple stakeholders including customers, content production, and design. 

The annual report represents a critical annual opportunity for Police Bank to highlight its values, commitment to the police community, and its investment in the future of the bank. 

The value: Reverb’s work gave Police Bank cut-through with its members and the broader financial market, while articulating its investment in the community. It resulted in multiple future content opportunities to further profile the bank’s priorities and prudent management. It also showcased the bank’s evolution from an institution primarily for police officers and their families to a larger player in the banking space with more than 90,000 members.